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The link building case study: #29 to #2 on a 93k keyword.

#29 #2 mother of the bride dress 93,000 searches / month

Mac Duggal

Luxury occasion wear
Link Building SEO

I spent twelve months pointing high-quality links at two revenue-critical collection pages, mapping every anchor to head terms and their long-tail variants so each placement reinforced topical relevance. Both pages climbed to position 2 on five-figure-volume keywords, and the authority I built carried straight into AI answers.

+181%
non-branded clicks, 1,799 to 5,064
25 → 2,060
page-1 keywords on /evening-gowns, +8,140%
+2,500%
LLM-driven traffic to the page

Position jumps

mother of the bride dress · 93k/mo#29 → #2
evening gowns · 17k/mo#13 → #2
gowns · 8.3k/mo#53 → #2
formal gowns · 5.4k/mo#16 → #4
Full case study available on request.