Hi, I'm Anthony Jackson. Welcome to my site. I got into SEO in 2016 through pure experimentation, helping my brother with his website. Watching a page I touched climb Google for the first time hooked me permanently. That experiment snowballed into freelance work for other people, and the freelance work snowballed into long-term gigs.
Those gigs led me to Level 10 Contractor, where I started as a strategist and moved up to Head of SEO Operations by 2020, managing a team of writers and owning all of the client-facing work.
In November 2021 I joined GR0, and I've been here ever since. Strategist first. Then Campaign Manager, taking on more client-facing work and bigger campaigns, the ones that became GR0's published case studies. Senior Campaign Manager in December 2025. And in July 2026, Associate Director of SEO & AI Search. I now lead a team of three Senior Campaign Managers, and AI search is my focal point, because that's where search is being rebuilt in real time.
The through line: I like being where search is changing, and turning that change into numbers a client can put in front of their CEO.