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The GEO case study: owning one category in AI answers.

AI: #2 +48% LLM-driven traffic

AdQuick

Out-of-home advertising platform
GEO Link Building

AdQuick's AI visibility was spread thin across every out-of-home category, so I made a call: own one category first. I built a billboard-advertising prompt cluster from scratch, definitions, decision support, and comparison content, all structured the way LLMs actually cite sources. Focused authority beat scattered visibility.

+48%
LLM-driven traffic
+86%
form submissions
6%
of all site sessions now come from the AI content strategy
+16.2 pts
category visibility score

Prompt-level wins

best digital billboard options for startups#2 · up 13
best digital billboard services near me#2 · up 4
who's got best billboard ads in digital format#6 · up 53
"...strengthened our Billboard Advertising presence across LLM answers, improving both visibility and citation share." Chris Gadek, CEO, AdQuick
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