Impact Dog Crates
Premium pet e-commerce
SEO
Link Building
The call here: go broad. Instead of hiding in long-tail niches, anchor-specific link building went straight at the head terms Impact wanted to own. Ranking for the big words unlocked more traffic than niche keywords ever could, and the homepage itself became a transacting landing page.
+39%
non-branded clicks, year over year
+88%
non-branded impressions, year over year
+1,215%
homepage non-branded clicks
+15%
homepage transactions