Impact Dog Crates
Premium pet e-commerce
SEO
Link Building
My call here: go broad. Instead of hiding in long-tail niches, I aimed anchor-specific link building straight at the head terms Impact wanted to own. Ranking for the big words unlocked more traffic than niche keywords ever could, and the homepage itself became a transacting landing page.
+39%
non-branded clicks, year over year
+88%
non-branded impressions, year over year
+1,215%
homepage non-branded clicks
+15%
homepage transactions